请记住，缩小选择范围更能加速顾客购买。研究表明，目标明确的邮件其点击率为普通邮件的两倍。因此，邮件目标明确非常重要，这样能更了解您的客户。换句话说，这样我们才会得到更重要的信息，而这些信息往往是长篇大论的邮件所得不到的。因为人们不点击推销所有产品的原因可能是因为没时间阅读冗长的邮件，而不点击目标明确的邮件，其原因可能是他们对这种产品不感兴趣。

Keep in mind that narrowing the range of choices can accelerate customers' purchase. Research shows that targeted emails have twice as many hits as ordinary emails. Therefore, it is very important to have a clear purpose in your email so that you can know your customers better. In other words, we will get more important information, which is often not available in lengthy emails. The reason why people don't click to sell all products may be that they don't have time to read lengthy emails and don't click on targeted emails. The reason may be that they are not interested in this product.cheap ins likes,buy cheap IG followers fast

因此，一封邮件中要设置多个清晰明确的 CTA。您可以在 Benchmark 添加“按钮”突出您的 CTA。我建议在邮件一屏显示时要至少设置一个 CTA，而其他的 CTA 可以用按钮形式展现。例如售卖背包，若要以一个新款式的背包为卖点，此时您可以在邮件顶端设置这款新背包的 CTA。邮件继续往下拉，你可以通过设置 CTA 按钮并排介绍该背包的产品特征，若订阅者对此类背包感兴趣，可以点击底下的 CTA 按钮购买，简单快捷，还能提高邮件的点击率。而且，还可以通过订阅者对不同产品特征的点击数得知订阅者的喜好。