规划好此账号的定位。多账号的公司这个问题比较严重，有些公司能达到十几个账号，但常常每个账号都是同样的产品，同样的分组，同样的策略，同样的活动，其实这里有很多内部竞争，就是所谓的内耗;同样对客户来说，看不到差异化，对客户的吸引力也是偏弱的。建议多账号公司要制定出各个账号的定位，例如不同的主推产品，不同的市场定位，不同的采购模式(如这个店铺主推单品 另外一个店铺做一站式服务 体现产品的多样性 服务的全面性等)。

Plan the positioning of this account. The problem of companies with multiple accounts is serious. Some companies can have more than a dozen accounts, but often each account is the same product, the same grouping, the same strategy and the same activities. In fact, there are many internal competition, which is the so-called internal friction; Similarly, for customers, there is no differentiation, and the attraction to customers is weak. It is suggested that multi account companies should formulate the positioning of each account, such as different main products, different market positioning and different procurement modes (for example, this store mainly promotes single products, and another store does one-stop service to reflect the diversity of products and the comprehensiveness of services).

整理产品分组。这很难做到，但如果我们能在早期阶段整理出产品分组大纲，我们不仅可以系统地掌握店铺装修，还可以掌握产品运营的大框架。要完成产品分组工作，我们需要对产品有深入的了解。如果我们不知道如何整理产品分组，请看这篇笔记 站做得不好吗？也许你走错了 步。