此外，关于RPA和Channel的任命是在今年2月向一家有记录的创意公司发出了一份RFP之后进行的。据报道，Droga5也被邀请参加此次竞标，但埃森哲互动(Accenture Interactive) 近收购的创意公司拒绝参加。

In addition, the appointment of RPA and channel came after an RFP was sent to a recorded creative company in February this year. According to reports, droga5 was also invited to participate in the bid, but Accenture interactive's recently acquired creative company refused to participate.

因此，寻求进一步提高TikTok在美国的品牌认知度成为当前的重点，除了区分自己与Instagram、Snapchat等社交媒体应用程序外。就自己的定位而言，TikTok的目标是把自己变成YouTube这样的娱乐和内容平台。