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Igtv has an independent app, and a separate page has been set up in instagram. Users must log in to igtv app through instagram account, and the data between the two ends get through each other. However, most users watch igtv video content through instagram.
2018年9月，Instagram创始人KevinSystrom和MikeKrieger突然退休使IGTV的未来充满不确定性，Facebook干部们不想让用户从Facebook的长视频板块Watch转移到IGTV。