在2020年突如其来辐射于全球的疫情当下，不少跨境数字营销的卖家，受到了重创，从起初的货源、原材料、包括物流的成本上涨、发货难，还有包括收款不易等。在这个大环境下，其实所有电商面对的都是一样的，大家有共同的挑战，每一件事情都是有双面性的，当你80%看到的是机会，那就是机会，当你80%看到的是困难，那就是困难。

In 2020, the epidemic will suddenly spread all over the world. At present, many sellers of cross-border digital marketing have been hit hard, from the initial source of goods, raw materials, including the rising cost of logistics, difficult delivery, and difficult collection. In this environment, in fact, all e-businesses are facing the same challenges. Everything has two sides. When you see 80% opportunities, that is opportunities. When you see 80% difficulties, that is difficulties.

刚刚接触TikTok推广时，一些电商卖家说：TikTokAds做过，没有效果，或者是短视频认可这一趋势，但素材这边没有人做，所以TikTokAds先不做了。实际上并非TikTok没有效果，而是要弄清楚以下问题：